Tag Archives: Sydney

Yet Another Benefit of Live Music…

28 Sep

We’ve already established some of the ways live music benefits our society, but did you know it also benefits our economy? A study commissioned by APRA|AMCOS in conjunction with the Australia Council for the Arts, Arts Victoria, Arts NSW and Live Performance Australia in 2011 found that in 2009/10, the Australian live music industry contributed $1.21 billion into the national economy. The findings were based on surveys completed by live music venues including hotels, bars, clubs, restaurants, cafes and nightclubs.

The study also raised some interesting points that outlined just how much of an impact your regular attendance to live music can be. For example, the $1.21 billion that was generated during the 2009/10 financial year was “driven by patron expenditure on live music performances which included ticket sales to live performances as well as food and drink.” (APRA|AMCOS, 2011).

Some other key points of the study included that “the venue-based live music industry supports employment of over 14, 800 full time equivalent positions” (APRA|AMCOS, 2011)and that New South Wales was the largest contributor to the venue-based live music industry at 32% of the industry’s output. With statistics like these, imagine the impact Sydney alone could have on the Australian economy through higher patronage towards the live music scene!

Just another reason why live music matters.

We’d like to know…

18 Sep

By C.T.

Project Bottle-top

18 Sep

Project Bottle-top is GIGS first act upon their endeavour to increase Sydney’s interest in the live music scene. It is about discovering what form of social entertainment Sydney’s youth enjoy and why. One step within this project involves the venue event survey mentioned in the previous blogpost, as well conducting as one or two related surveys and polls and studying surveys conducted by other organisations. So without further ado, GIGS gives you the first finding for Project Bottle-top:

survey of 137 members within the live music scene, conducted between February 2011-July 2011 by Unashamedly Creative, discovered a number of interesting statistics that could explain part of the current problem.

  • The top two highest age-groups within the live music scene are 25 to 29 years and 30 to 34 years (a total of 52.9%).
  • 65% are male.
  • The live music hub is rather scattered with the most popular location to reside in being Darlinghurst/Surry Hills at 12%. This makes it hard to form a tight-knit community with strong ties.
  • While members of the live music scene are scattered, very few seem to be interested in local music and focus more on popular locations such as Newtown and Surry Hills – literally adding up to 137% of those surveyed. This doesn’t give much hope for live music venues in other locations.
  • 43% of the live music scene are loyal and dedicated members, involved with live music at least once or twice a week.
  • 93% are there for the rock, while 46% are there to enjoy some acoustic sessions. This implies live music venues are less party and more chilled-out, as well as limited in their genres.
  • 51% are actually musicians themselves.
  • 62% claim not knowing whether a venue or act is good as the main reason to not watch more live music.
  • 59% watch live music for the music, while 29% are there to have drinks with their mates.

This is useful in building an understanding of the live music scene, and points out a few areas of improvement such as age groups, gender, social benefits, and hubs.

By C.T.