Project Bottle-top

18 Sep

Project Bottle-top is GIGS first act upon their endeavour to increase Sydney’s interest in the live music scene. It is about discovering what form of social entertainment Sydney’s youth enjoy and why. One step within this project involves the venue event survey mentioned in the previous blogpost, as well conducting as one or two related surveys and polls and studying surveys conducted by other organisations. So without further ado, GIGS gives you the first finding for Project Bottle-top:

survey of 137 members within the live music scene, conducted between February 2011-July 2011 by Unashamedly Creative, discovered a number of interesting statistics that could explain part of the current problem.

  • The top two highest age-groups within the live music scene are 25 to 29 years and 30 to 34 years (a total of 52.9%).
  • 65% are male.
  • The live music hub is rather scattered with the most popular location to reside in being Darlinghurst/Surry Hills at 12%. This makes it hard to form a tight-knit community with strong ties.
  • While members of the live music scene are scattered, very few seem to be interested in local music and focus more on popular locations such as Newtown and Surry Hills – literally adding up to 137% of those surveyed. This doesn’t give much hope for live music venues in other locations.
  • 43% of the live music scene are loyal and dedicated members, involved with live music at least once or twice a week.
  • 93% are there for the rock, while 46% are there to enjoy some acoustic sessions. This implies live music venues are less party and more chilled-out, as well as limited in their genres.
  • 51% are actually musicians themselves.
  • 62% claim not knowing whether a venue or act is good as the main reason to not watch more live music.
  • 59% watch live music for the music, while 29% are there to have drinks with their mates.

This is useful in building an understanding of the live music scene, and points out a few areas of improvement such as age groups, gender, social benefits, and hubs.

By C.T.

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4 Responses to “Project Bottle-top”

  1. nightfusion September 21, 2012 at 2:12 am #

    These are very interesting statistics, especially those related to the location of Sydney’s live music hubs. It is true that perhaps a major contributor to this current problem is that live music venues in Sydney are so spread out. It is strange that the most popular hub only makes up 12% of total venue locations.

    Since all 137 of the members of the live music scene that were surveyed are choosing to focus on the more popular locations like Newtown and Surry Hills, perhaps Sydney’s live music scene would benefit more from creating a much larger music venue hub around these areas. It is true that this would decrease the chance of survival of venues at other locations, however creating a larger hub in one popular location would provide greater convenience and accessibility. This may prove to be very beneficial to live music overall in the long run.
    (N.E)

    • GIGS (Get Into Gigs Sydney) September 29, 2012 at 2:37 am #

      That’s true. We probably should focus on enhancing the popularity of already popular locations like Newtown and Surry Hills. It worked for Apple. It was a marketing technique that they used for their iPod.

      Instead of showcasing all of their products, they focused on their most popular one (the iPod) and this improved the popularity of the brand which consequently improved sales on their other products. We may be onto something here…

      • nightfusion October 19, 2012 at 4:46 am #

        I think location is vital in the success of a venue, particularly one with live music. However council restrictions make this very hard for venues, with noise and alcohol limits and so on. This may be the reason why warehouse gigs like the Red Rattler are becoming increasingly popular, because of the lack of restrictions on them. Marrickville is becoming a cultural hub because of venues such as this, although it is something of a closed community.

Trackbacks/Pingbacks

  1. Creating a Live Music Hub for Sydney « GIGS (Get Into Gigs Sydney) - September 29, 2012

    […] with fellow live music scene campaigners Nightfusion that based on the statistics I mentioned in an earlier post, Sydney doesn’t yet have a large enough hub for live music. It could be possible to focus on […]

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